Brand Guidelines

The Brand Guidelines provides guidance to Education Cannot Wait (ECW) partners on how to use ECW's logo and overall brand identity – as well as information on ECW's primary and secondary colour palettes, typefaces, updated boilerplate, and resources to access logos (now available in English, French, Spanish and Arabic) and other materials. The document provides guidance on ECW's voice and narrative, as well as on the use of photo and video in line with ethical imagery principles for reporting on children. The Brand Guidelines are to be used in conjunction with the Visibility Guidance Note. Partners are expected to align their practices to use the ECW brand correctly and to ensure the protection and ethical treatment of children.