Brand Guidelines

The Brand Guidelines provides guidance to ECW partners on how to use ECW's logo and overall brand identity, including ECW's primary and secondary colour palette and typefaces. The document provides guidance on ECW's voice and narrative as well as on the use of photo and video in line with ethical imagery principles for reporting on children. The Brand Guidelines are to be used in conjunction with the Visibility Guidance Note. Partners are expected to align their practices to use the ECW brand correctly and to ensure the protection and ethical treatment of children.